Sales + Marketing ARE NOT the same thing.
I’ve always been confused by that job title in the corporate world: Sales + Marketing Director
While both 100% necessary – they aren’t the same thing.
I was once a guest on a podcast, and the host referred to sales and marketing as roommates. They live in the same house – but don’t share a bed. They’re not married.
Your business needs both a sales strategy AND a marketing strategy.
Because all of the leads in the world are pretty useless, if you have no plan to connect, nurture, and convert your leads into clients.
Today’s podcast I break down the biggest differences between sales and marketing – and where you should start when you’re brand new to business building!