Sales Versus Marketing

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Sales + Marketing ARE NOT the same thing.

I’ve always been confused by that job title in the corporate world: Sales + Marketing Director

While both 100% necessary – they aren’t the same thing.

I was once a guest on a podcast, and the host referred to sales and marketing as roommates. They live in the same house – but don’t share a bed. They’re not married.

Your business needs both a sales strategy AND a marketing strategy.

Because all of the leads in the world are pretty useless, if you have no plan to connect, nurture, and convert your leads into clients.

Today’s podcast I break down the biggest differences between sales and marketing – and where you should start when you’re brand new to business building!

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