As we continue talking about goal setting, it’s important that we are clear on our mission and our vision for our business. It’s fine to set a financial goal for yourself and your business, but it becomes watered down if you’re not super focused on your mission and your vision.
People tend to get these two things confused. We also tend overthink them, because we think our mission and our vision have to be deep, emotional things.
Good news, my friend. It doesn’t have to be! Your mission and your vision are just that. What are you on a mission to do with your business? What is your vision? What do you see evolving for you and your business over the years? What is your ultimate “end game,” if you will?
What is a mission statement?
A mission statement explains what you are, your reason for doing what you do and the reason that your business exists. Your mission statement will help you define who your customers are, what you do to serve them, and the change you wish to impact.
Again, your reason can be because you’re passionate about something specific or because you’re looking to make dramatic life changes. It can be HUGE or it can be simple. But there is a reason that you’re doing what you’re doing – and it needs to be part of your mission statement.
Whether big or small, your mission has to be enough to keep you going. It has to be enough to get you out of bed every morning and help you through the tough times. Again, doesn’t have to be hugely meaningful to anyone but YOU.
Think 3-4 sentences. You don’t want to ramble or go on forever. But clear, be specific. Tell your story.
Once we’re clear on our mission statement, it becomes easier to set our goals. If our goals aren’t in line with our mission statement – one or the other need to be updated.
What is a vision statement?
A vision statement is about where you’re going. Who will you be in 3 years? 5 years? 10 years? Your vision statement is what you aspire to be. It focuses on your hopes and your dreams for your brand and your business.
Again, this is a short message. It’s maybe a few sentences, a paragraph at best.
Why is this super short exercise so important? It gives you the vision for your future. Are you working towards a speaking career? Writing a book? Becoming a major influencer in the online space? Where do you see yourself going?
The vision statement brings these things to life. It helps drive decisions for your business. It can help you inspire yourself or your team.
Why are these things important?
If you’re not clear on what you do, why you do it, who you do it for, and where you’re going – business can be really hard. It can be hard to craft good sales emails, write social media posts, run productive discovery and sales calls when you’re not clear on what you’re doing!
Your mission statement and your vision statement help you get focused on what your business is and what you want it to be. This will help you learn what to say “yes” to and what to say “no” to. It’s the benchmark in which you will hold yourself to.
It can also help you tell your story to your potential clients. People like to know what people stand for. The more you share, the more of the right people you will attract to your business.
What if I don’t know?! What if I’m not clear?
Well then, sister, you’ve got some work to do. Remember, this isn’t set in stone. You can pivot, you can make changes, you can update. You’re allowed to change your mind. But you need to start somewhere.
Try this – go to a coffee shop, a park, a quiet space where you can think…whatever your happy place is. Bring a notebook and a pen. Put away your phone, laptop, etc. And just take notes. Daydream. Doodle. Think about why you started your business. Think about the results you want your clients to get. In this exercise, there are no stupid ideas or bad ideas. Just write.
Then, go back through your notes. Is there a theme? Are the same things popping up? Are the same goals apparent?
Then…you have it! Now, you can enlist a friend, coach, trust colleague to help you flush it all out! But you’re well on your way to having a mission and vision statement for your business!