Goal Setting 101

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Every self-help book you read tells you that successful people set goals. In fact, in my blog last week, I told you that goal setting was a trait of successful business owners.

It sounds simple, right. Just write down your goals. That’s it….

Then you sit and you stare at the blank page with no idea where to start.

Do I set goals for the week? For the month? For the quarter? For the year? For my business? Personal goals? Fitness goals?

It’s overwhelming to think about. Especially because the answer is yes to all of those questions.

Let’s break down the basics of goal setting.

**shamless plug, the 2019 Cha-Ching is my Cashbackward Formula to Goal Setting + Business Planning. Our free webinar series starts on 10/29 – you don’t want to miss it!

As my formula suggests, you have to begin with the end in mind. What do you want to achieve? What’s important to you?

The more specific you are, the better off you will be. For instance, I want a successful online business is a very general goal. I want to make $150,000 annually in my sales coaching business. I will do this by serving my clients one on one, in small groups, and in-person business building workshops. That goal is specific. It talks about my income goal and how I plan to make money.

From there, you can work backwards into your goals. I’m a believer in setting large goals and then chunking them up. The more specific you can be and the more color you can provide, the more successful you will be.

Once you decide on your goals, you then need to figure out how to measure them. 

I used a monetary example, because it’s easy to measure. I will know each month how I’m doing against my goal. However, your goal might be about how many people you want to work with, Maybe it’s about how many people you enroll in your online course. Or, how many people do you sign up during your program launch. If you’re brand new, it might as simple as adding 100 new people to your email list each month.

Whatever it is, it has to be measurable.

Here’s the deal, rockstar.

Your goals have to be reasonable.

If you’re brand new to business – enrolling 10,000 people to your online course might be a bit pie in the sky. If this is your very first program launch, you might want to be conservative in your goal numbers. Then, set a stretch goal for yourself.

I don’t tell you this so that you don’t reach for the stars. I want your goals to be aggressive. But, I also know that setting goals that you never, ever reach can be discouraging. It’s a delicate balance, but one that’s important.

If you’re way off on achieving a goal, I often recommend changing the timeline, versus the goal. If your goal was to help 200 people this year, and you’re only going to hit 125 by the end of the year – extend your goal to April 2019. This can help with balance in achieving your goals, but changing the timeline.

You need to write your goals down.

I keep mine in a Google doc, because if I wrote them in a notebook I would lose them. I break them down by business, personal, and fitness. I look at them monthly, if not quarterly. If I am way, way off – I readjust. If I am knocking it out of the park, I adjust for that as well.

You want to be sure you keep your goals somewhere that you can review them often. In addition to my BIG goal, I also set goals for myself each week. Those, I write down on paper in my gratitude journal. I also set goals for myself each month – also in my gratitude journal.

These goals are more specific to what I am working on right now, versus tying in directly to my great big, annual goals. Theoretically, they should tie into those goals. For instance, one of my goals is to build my Facebook group. I’d like to have 300 people in the group by the end of the year. That goal goes along with my business goals, but doesn’t have an exact tie into my income goal and the number of clients I want to work with.

Each week, I focus on the projects and tasks I am working on. These tasks are always related in someway to my business, but again, don’t tie in directly.

Goal setting doesn’t have to be daunting.

But, it is critical to your success. The more specific you can be, the better off you will be. Even if you miss (and statistics show that you won’t) – you’re likely to stretch yourself farther than you would if you didn’t set them.

My final piece of advice about goal setting is to find an accountability partner. While sharing your goals probably feels vulnerable, it’s a great way to keep yourself on point. When someone else shares in your success (and your failure) you’re more likely to stay the course. This person can also help keep you on track when you try to change the game in the middle of it (guilty, as charged).

Whether it’s your partner, your business coach, a friend you’ve met in business, or a girlfriend – sharing your goals (bonus if you say them out loud) will definitely up the ante.

I try not to do this often, but I am going to plug the 2019 Cha-Ching again. We’re going to take goal setting one step further – into business planning. We’ll break your goals down into bite-size, reasonable chunks and touch every, single, piece of your business. You don’t want to miss it.

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