I’m going to break down four simple steps to building a network that will help you grow your business. If we haven’t met yet, my name is Ryann Dowdy and I am a sales coach. I help high achieving women, leave their 9-5 and grow six-figure businesses by mastering their sales conversations and their mindset.
Depending on where you are in your journey and what kind of service you provide as an entrepreneur, it’s very possible that building a network isn’t something you’ve ever been tasked with in the past. It’s not something you’ve had to do before, but you have heard that it’s super, super important in your business. I’m going to give you some actionable tips about how to grow a network.
What do you want to be known for?
What is important to you?
Essentially building a network is about what people say about you when you leave the room.
Example… obviously I am known for sales. Anytime somebody says they have a sales problem in their business, there are an army of people that will be like, “Oh my gosh, you need to have a conversation with Ryann Dowdy”
So, what do you want to be known for? The reason that I want you to start here, even if you’re a brand-new business owner is because deciding what you want to be known for is important because we want to be memorable.
We want people to think of us.
Say for instance, you are a virtual assistant, and you haven’t necessarily decided on exactly what services that you want to offer. That’s okay.
You want to be known for being a virtual assistant.
Say you are a health coach, and you haven’t necessarily decided do I only want to work with women over 40? Do I want to work with anybody that has over 20 pounds to lose? It’s okay to just be known as someone who specializes in weight loss. So, don’t get hung up on the idea choosing a niche.
#2. Meet People.
That is literally what building a network is.
It is about people.
It is about having other people know what you do.
I truly believe that the more people who know what you do, the more people you talk to, the more money you will make and the more successful your business will be.
So, to grow a network, you have to go out in the world and tell everyone in the world what you do. That is how we build a network, right? By going out and meeting people, telling them what we do and then building relationships!
So, decide what you want to be known for. And then go out in the world and meet people and tell them what that is.
Oversimplification. I know, but sometimes we’re like, I don’t know how to do that or where to do that.
It doesn’t matter.
Do it online. Do it in person doesn’t matter. Facebook, Instagram, LinkedIn, tick-tock YouTube, Twitter.
Do it in person, networking events, virtual networking events.
That is a really important part of building a network.
#3 Provide value to that network.
How can you provide value to other people? How can you give them advice? How can you make their life better? This doesn’t have to be business related.
Maybe you are a health coach, and you help people who have more than 20 pounds to lose. But somebody is looking for a referral to a virtual assistant and you know, a virtual assistant or your sister’s a virtual assistant.
And you say, “Hey, I want to connect to these two people.”
That’s a great way to provide value.
When people start coming to you to ask you for introductions and referrals, to people that you don’t know, or people that aren’t in your wheelhouse, that is what is really about building a network.
You may have heard before that your network is your net worth, right?
Being able to go through it, your social media contacts, your Rolodex, whatever it is and say, yes, I have a connection for you is really where the magic starts to happen because that’s when those referrals come back to you.
If they’re thinking about us, the person who knows every everyone, they’re also thinking of you as the expert in what you do, being the experts in who you are, being the expert in the service that you provide.
Having a network is one of the most powerful things that you will do as a business owner.
So, whether that network is providing you referrals, whether that network is providing introductions, whether that network becomes your clients, the more people who know what you do, the more people that you’ve talked to, the more money you will make in your business.