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Online Sales Conversations

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Starting conversations with strangers is one of the biggest challenges my clients bring to me. They’re worried about being spammy or sounding pushy if they reach out to someone they don’t know. In this short, live video – I teach you exactly how to warm up your cold outreach and start genuine conversations with new people.

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I’m a big believer in connecting online like you would offline – so we start with asking thoughtful questions that start a REAL conversation. Simple things like “What are you most excited about in your business?” or “How did you get into your line of work?” are great ways to connect with new people.

Once we connect, we get the opportunity to position ourselves as an expert and convert the conversation to a sales conversation, WHEN APPROPRIATE. While this approach can take more time than others, it’s about real connection, real people, and can help you grow your audience and your authority quickly.

 

Interview with Business and Life Coach Samantha Siffring

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For more than 2 years, Samantha Siffring has helped moms build online businesses. This business and life coach based out of Denver has helped create a clear plan to reach the goals of her clients. In this episode, Ryann learns how Samantha started in sales, the lessons she has learned over the years and some of the advice that she gives to her clients. You can learn more about Samantha Siffring at https://SamanthaSiffring.com/.

3 Keys to Success in Sales (and Life)

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My passion is to teach female entrepreneurs how to embrace sales, overcome some of the negative perceptions around selling and help them live the life they imagined when they started their business.  Sometimes it can feel overwhelming when choosing what aspects of sales to focus on.  Today, we’re talking about a few of the keys to selling in your business and how these keys can crossover into your personal life.

Revamp Your Sales Mindset

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“Take the words spammy and salesy out of your vocabulary. You SELL a valuable service – there is nothing wrong with that. You are only being spammy if you’re consistently reaching out to the wrong people that don’t want to hear from you without providing value.”

Okay, so this conversation came up in the Sales Skills for Women in Business Facebook Group this week by one of the amazing women in the group.

 

How do I talk to people without being salesy or spammy?!

And this question, while I know is real for so many people makes me irrationally angry. I feel as if I should apologize ahead of time for this one – because I’m probably going to get on my soapbox…. Are you with me?!

Sales is the exchange of a product or service for money.
Nothing more. Nothing less.

It happens everrrryyyy single day. You pay someone to clean your house. You buy a cup of coffee. You pay someone to mow your lawn. You buy wine from a girlfriend who reps a winery. And so on and so forth.

Then WHYYYYYYY are so many people terrified of selling?!

(this is where the soapbox comes in…)

BECAUSE SO MANY PEOPLE ARE DOING IT WRONG.

Yep, I said it. If you’re being spammy or pushy or annoying or obnoxious, if you feel icky or slimy – YOU’RE DOING IT WRONG.

We’ve all received that message that makes you cringe, right?!

It’s impersonal. It’s generic. And odds are – it’s ineffective.

How do we avoid that?!
BY NOT SENDING THOSE KINDS OF MESSAGES.

You know what you don’t like. You know what makes you feel gross. Then DON’T do that to your audience.

I might be over-simplifying here, my friend, but it’s that easy.

 

Put yourself in the prospect’s shoes

If someone were going to try to sell you something (gasp, how dare SHE make money) – how would you want to be approached?

Would you be okay with a thoughtful, personalized message?

Would you be drawn into social media content that speaks specifically to you and your circumstance?

Would you be up for grabbing coffee with someone new to learn more about them and see if there is any opportunity to work together, if they were honest and genuine in their ask?

And, before you say “If I’m going to buy something, I’m going to buy it – I don’t need some salesperson selling it to me…” – that’s BS and you know it.  

How many of you watched Bird Box? You weren’t looking for it – your FB friends sold it to you.

I wasn’t in the market for mascara when Thrive Causemetics served me a FB ad – but I’m in LOVE and tell everyone I know about it. (Also sales).

I had NO IDEA I needed a mindset coach to help me grow my business. In fact, I didn’t know that was THING until I met my mindset coach, connected with her, followed her content on social media – then reached out to her to schedule a call. (Social selling).

Whether you call it sales, influencer marketing, advertising, social selling – we’re all being sold things everrryyyy single day.

Does it feel yucky or spammy. I didn’t think so.

 

Now that we’re clear on what sales is and is not

Back to your question – then how do I connect and SELL, Ryann?! I am in business to make money.

Selling is about connecting. We buy from people we know, like and trust.

So, step one – get to know people! Get out there (both in person and online) and start talking to people.

Step two – continue those conversations and build a relationship with them.

Step three – provide value to start building trust.

Step four – ask for permission to share about your products and services.

If you’re following these four steps – then there is NO WAY you can be salesy or pushy. You’re being genuine, thoughtful, and helpful – which is what we all want in a sales situation, right?!

 

How do you change your mindset?

I know it’s not easy to just CHANGE your mind. Believe me, I know (remember – I have a mindset coach).

It’s literally a physiological response when your put in a situation where you could be rejected. Your palms sweat. Your heart pounds. You literally cannot control it.

So what can you do to change it. First of all – you have to take notice. Notice when you’re telling yourself something that’s not true! Like “I don’t want to bother that person” or “If they were interested, they’d reach out to me…” While those things MIGHT be true – unless that person says “you are bothering me” or “I’m not interested” – then HOW do you know unless you ask?!

Again, it might appear to be an oversimplification – but the first thing you have to do is stop the thought and change it. “Oh, I bet she’s super busy and just forgot to reach out – let me ping her really quick.” or “I know how much noise is on social media – she might not even know I’m doing this promotion -so I have to let her know…”

See how quickly that can change your approach!?

The two key things I consistently share with the women in my Facebook group are:

1 – Selling is Helping! It is your job to HELP your prospects make decisions – even if it’s a NO!

2 – You have an amazing gift to share with the world! You are INCREDIBLE at what you do. You are doing people a disservice by not sharing what you do and signing people up to work with you! When you look at it through that lense – it’s easier to put yourself out there.

Growing a Million Dollar Business with Aaron Fulk

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In 2016, as a single mom without a college degree, Aaron (spelled like a boy) founded Lillian James Creative in her garage. She leaned on her marketing and sales experience, tapped into her personal and professional networks, and utilized her intuition and ambition to overcome obstacles, conquer challenges, and achieve company goals. Aaron has grown her company out of her garage and through 4 office spaces (so far). With more than 14,000 LinkedIn connections, Aaron excels at understanding and strategically leveraging online platforms to build her network, expand her influence, and grow her company.

Aaron produces her own podcast (The Cocktail Hour Podcast), is a published writer, and has been a speaker at Leadership Lyceum, Global Entrepreneurship Week, the University of Kansas, Junior League of Kansas City, Missouri, CultureCon, and Central Exchange, among others. She sits on the Marketing Council for the Junior League of Kansas City, Missouri and is a graduate of the business program, Scale Up! Kansas City.

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