I want you to stop looking for clients and do this instead.
I want to talk about this thing that you need to stop doing to grow your business. This is important. Okay. I want you to stop looking for clients and I want you to start building relationships.
This mindset shift might be the biggest mindset shift you need to make to have success in your service-based business. I talk to so many brand new entrepreneurs who feel like they’re constantly struggling. I can’t find clients. I can’t find clients. I don’t know where to find clients.
Where do I hang out? What do I do? Where are these people? Nobody has any money. There’s all this drama coming up in your life. What I really want to encourage you to do is to stop looking for clients and start focusing on building relationships, right?
Because every single person that you meet could potentially be a client, a referral partner, maybe a collaboration partner, a new friend, or it could be a total waste of time, but there’s nothing wrong with any of those things.
But when we have this energy and we show up in the world, like we’re looking for something. I need a client, I have got to look for a client. I’m hunting for this very specific thing. That’s not good energy. And it really doesn’t attract or lead to building productive relationships. You might get a couple of clients and make a little bit of money, but it’s not going to give you the result that you really want, which is a thriving profitable business.
So every single time you show up in the world to represent your business, I want you to have conversations and I want you to focus on building relationships.
One, it’s going to take the stress off.
It’s going to make it feel so much easier to connect with new people, right? So many of you are worried about being too salesy or too pushy or too forward. Well, if every relationship that you start is focused on trying to make a sale, it’s no wonder that you’re feeling salesy, right?
I want you to go out and build relationships with people. And then if they have the problem that you solve, make an offer to help them because it’s no longer a sales thing, because you have a relationship. I often tell the women in my 12 month coaching program that we don’t sell to strangers, right?
We are not jumping into people’s DMS and pitching our services. We are building relationships. And when a person that we have a relationship with, even if it’s a new relationship needs our products or services, then we make an invitation to have a sales conversation and determine if we are in fact, the right fit to help that person.
And by taking away that expectation and taking away that pressure, you’re able to talk to more people you’re able to show up more authentically and naturally you will be able to find more clients, right?
We teach at a power hour strategy inside of my community, where we spend an hour, every single day, focused on income producing activities is simplest way to put it. Talking to people, right? Because relationships=clients. I’m going to say that for you again, relationships=clients.
So when you show up for that power hour, and instead of saying, well, I’m going to spend an hour today trying to find a client. It’s, I’m going to spend an hour today, building relationships with new people that I can help, or maybe they can help me, right?
Because every relationship has an opportunity to provide value to your life in some way. And so again, this is going to help you not only talk to people in a more relaxed way, but really take off that pressure. And it’s going to make you better at asking questions. And it’s going to make you better at getting to know people. And the better you are at asking questions and getting to know people naturally, the more people will either want to refer people to you or make introductions for you, or have you want a guest on their podcast or have you as a guest expert in their community.
But if you have the energy of, I’m just here to see if you want to buy something from me, you’re really going to struggle.
And again, you might find some people who buy from you, right? I spent a lot of years cold calling. I know what this looks like, but what you really want is a long-term sustainable business, which is going to be built on those relationships.
I’m going to give you some statistics before I wrap this up. At any given time, only 3 to 5% of your sphere of influence of your circle is actually in the market for your products and services and ready to make a purchase decision.
Which means that you’ve got to have a lot of relationships because those other 95% of people doesn’t mean they’re never going to buy your services. Doesn’t mean they’re never going to be in the market. Doesn’t mean they’re never going to have the money. It just means that they don’t right now.
You need to be focused on building those relationships.
So when those people are ready to make a buying decision, they’re not going into a Facebook group or asking a friend they’re like, I already have a person who solves this problem. I already have a relationship with this person.
When you really start focusing on building relationships, and instead of looking for clients, that is when your business will take off.