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How to start a business alongside your full-time job

How do you start and grow a business alongside a full-time job?

 

Maybe the entrepreneurial bug has bit you, but you are not in a position where you can just leave your full-time job to start a business. I’m going to give you four things that you need to do to grow your business alongside of your full-time job.

If we have not met yet, my name is Ryann Dowdy. I am sales coach. I help brand new entrepreneurs build a six-figure foundation for their business by mastering their sales conversations and their mindset.

So, the first thing you need to do to build a business alongside your full-time job is to work out the logistics.

Let’s make sure that you check in on the legal side of things. Make sure that there are no conflict of interests. Make sure that it is okay to have multiple streams of income. These days, most companies are okay with it. Many people have side hustles. It’s very, very common for families to have multiple jobs and multiple streams of income. But I just want you to double check and make sure. Also, is the service you are providing a conflict of interest of what you do in your current role?

So the very first thing you want to do when growing a business alongside your full time job is to make sure that you have those logistics mapped out so that you can go out in the world, promote market, your service, sell and network without worried about getting caught by your full time job.

But let me give you some peace of mind. Most of the time starting a direct sales company selling wine or skincare or leggings alongside a full-time job is allowed. This will be no different. Whether you are offering digital marketing services, social media management, or you’re a health coach or a life coach, or even a business coach, just make sure you are operating within the rules that your company allows.

A great way to do this is to have a conversation with your boss, with your manager, with human resources, with someone else who maybe can give you guidance inside of your company.

 

The second thing that you need to do when growing a business alongside your full-time job is get your support system on board.

I will be a 100% honest with you as somebody who grew a business alongside a full-time job – while pregnant and with a toddler. You are not going to be able to do this alone. You are going to need some help.

  • Childcare help
  • Help around the house
  • Help cleaning the house
  • Help with groceries
  • Help with grocery shopping
  • Help with picking up and dropping off of the kids

All of those things have to be factored in, and you want to make sure that you have your support system on board. Growing a business is not for the faint of heart. It can actually be some pretty hard work early on, but it’s totally doable. Just make sure as you start to grow your business alongside of your full-time job, that you’re having a really productive conversation with your support system.

 

The third piece ties directly into the second piece. I want you to prepare yourself to make some sacrifices.

Yes, there are going to be some sacrifices. You might have to get up early. You might have to stay up late. You might have to work over your lunch break. You might have to stop binge watching your favorite television show. You are going to have to put in time outside of your day job to get this done.

That’s a 100% okay, but you have to be prepared for the sacrifice. The way I view it is that it is short term sacrifice for long term gain. Again, grew my business alongside a full-time job while pregnant got up at 5:00 AM, worked on every lunch break, worked after my kiddo went to bed – I made some sacrifices.

I stopped watching television. I stopped reading fiction books. I didn’t do a lot socially in my life, but it was because I was able to create this space where I was able to get clients and make money alongside of that full time job. So the third part of this is making sure that you understand the sacrifices that you’re going to need to make, and making sure that your support system is on board for those sacrifices.

 

The final thing you want to make sure you do while growing a business alongside your full-time job is be super, super intentional with your time.

I actually think this is somewhat of a blessing – having to figure out how to manage this and make it work when you don’t have a lot of time. So, if you know that your business building time is first thing in the morning, over your lunch break, after your kiddos go to bed at night or whatever that schedule looks like for you, having a plan (and really intentional plan) for every single one of those moments is going to help empower you so much.

It’s going to help you when you get into entrepreneurship full time because I promise the list does not get shorter after you have kicked that full-time job out from underneath you.

So, what could that look like for you?

For me, when I was starting my business, I had every single moment planned. I knew when I was available to work, and I knew what I needed to do in that time. So, I could move things around in my calendar. I could make sure there was time for income generating activity, networking, connecting, meeting, new people, building my audience, making sure that I was connecting and nurturing relationships, having time to get any client work done.  Then, of course, having time to build the marketing materials that I needed for my business.

I knew what my time was. I had it planned. This is super, super important because if you don’t have 30 or 40 hours a week to grow a business, and you were stuck with three hours a day, you have to be super intentional. This is going to make or break your success.

 

RECAP:

Make sure that it’s on the up and up with your corporate job

Get your support system onboard and make sure that you have as many things handled as possible. Understand the sacrifices

Be intentional with that time.


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How to Sell Non-business Services

Let’s talk about how to sell non-business services.

What if I’m not selling to businesses?

What if there’s not a monetary ROI for my services?

How do I sell that?

 

I am Ryann Dowdy. I am the host of Uncensored Sales TV, and a sales coach that works with brand new entrepreneurs to build a six-figure foundation by mastering your sales conversation and your mindset.

 

This is for those of you that are life coaches, health coaches, parenting coaches, sleep coaches, anything that does not have a monetary ROI, let’s have a conversation.

First of all, the sales process is exactly the same.

We connect, we serve, and we sell.

Whether you are selling business services, whether what you sell costs $5, or hundreds of dollars, it doesn’t matter. The sales process, the sales system does not change.

 

BUT there are some key things that you really want to drill down into when you are selling non-business services.

 

First of all, when you’re selling non-business services, it is 110% about relationships.

Not that business services aren’t relationship focused because I really think that they are. But it’s super, super important when you are selling to someone that they know you, they like you, and trust you, because they aren’t making an investment in their business. They’re making an investment in themselves.

For many people hiring a life coach or a health coach or a weight loss coach or something along those lines is a big investment and not one that they make often. So it’s super important that they have a good relationship with you, and they really trust that you can get them the result that they want.

So, relationships are huge.

How do we go about building relationships?

By serving. By coming up with free resources. By building relationships. By getting into conversations By offering a free 15 minute strategy session with someone. By getting an introduction into a community from someone else. You want to build relationships.

This is the same in business to business sales, but in business and to consumer sales, these people are not as well versed in investing in themselves. So, they’re going to want to feel like they really know you like you, and trust you. They need to really believe that you’re going to get them the result that they want or need with the service that they’re purchasing.

 

Something else that I think is super, super important is to make sure that you are always selling the transformation.

In business, we sell the return on investment.

You give me a thousand dollars. I can help you make $5,000 when you’re selling something that isn’t business related. In non-business services, we can’t always talk about monetary ROI, but we can talk about the transformation.

What will happen when I hire a life coach?

How much better will my life become?

Will I finally drop the 20 pounds?

Will I finally be able to communicate well with my sister that I haven’t spoken to in years?

Will I finally be able to show up as the best version of myself?

What does that transformation look like?

 

Say you’re a sleep coach.

What happens when I can finally get my kid to sleep an entire night by themselves?

Do I actually get sleep myself?

What does sleep mean to me?

How does that impact my life?

How do I get a higher quality of life by getting better sleep?

 

If you are a health coach:

What happens when I show up as the best version of myself?

What happens when I drop that 50 pounds?

What happens when I am no longer on the risk of taking high blood pressure medication?

 

So, what is that transformation and what kind of person do I get to become once I invest in those services. You’ve got to focus on selling the transformation.

Just like in business to business, we sell ROI. You’re selling a transformation who does that person get to become by investing in your services?

 

Another great way to sell non-business related services is to be a product of your product.

Many of you have decided to sell the services that you sell, because you have used those services. Don’t be afraid to tell your own story. Don’t be afraid to tell people that you hired a life coach, and it was the most transformational thing you’ve ever done. Tell them that you hired a health coach, and you finally dropped the weight, or that you hired a parenting coach, and you finally became the mom that you want it to become.

 

Being a product of your product is the most attractive thing you can ever do to a potential client.

That is how they see what is possible.

 

Another really great way to really connect with people when you’re selling non-business related services is vision cast.

What I mean by vision cast is really help them paint the picture of their life after they have the result that they want. This is kind of goes along with selling the transformation, but this is the storytelling part of selling.

Talk about what happens when you can comfortably fit into all of the clothes in your closet.

Talk about what happens when you can have a disagreement with your husband, without it turning into a screaming match.

Talk about what happens when your baby sleeps for eight hours a night, and you actually get to have a conversation with your spouse.

Talk about what happens when you no longer have to negotiate with your toddler every single day.

Cast the vision.

Talk about how powerful it could be when somebody chooses to invest in themselves and how the ROI isn’t even important because they get to become the best version of themselves.

Guys. That is what sales is about. It is, it is the transfer of inspiration.

 

Why did you choose whatever it is that you’re selling? You chose it because either you got a transformation from it, or someone you know got a transformation from it. It caused you to be super passionate about it. So passionate that you chose to start a business around it and create a livelihood around it.

So that is the key to selling non-business related services. There’s no secret sauce. There is nothing, any different. The system is the same. You still need to generate leads. You still need to run a sales conversation. You still need to pitch your services. You still need to overcome objections. You still need to close and onboard.

All of those things are exactly the same. The difference is you’re not selling an ROI, you are selling a transformation. You’re selling a different life. You’re selling a result to that person no amount of money would match.

 

Here’s the key though.

You have to believe in what your services are worth. I see this a lot in my business to consumer, or B2C, sales entrepreneurs that I work with.

They think, well, nobody’s going to invest a thousand dollars in a health coach because it’s not monetary. Only people who sell business services or help people make more money can charge that much.

 

No, it’s not true.

A thousand dollars for a health coach, even if you work with a health coach for a whole year, is $12,000. I’ve never had to have expensive health care done, but from what I gather, healthcare is expensive. So, I can invest in a health coach and get that result, or I can pay for it in surgeries and medical bills my entire life.

 

You have to believe before anyone else will believe.

You have to believe that your service is worth the investment. Believe that the investment is one of the most powerful things that a person can make. Because once you can transfer that inspiration, once you can cast that vision, once you can sell that transformation, that is where it becomes super easy to sell your services.


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How to Make Money Online

Let’s talk about how to make money online.

 

That’s why you started a business, right? To make money.

 

I am Ryann Dowdy.  I’m a sales coach and I help brand new entrepreneurs build a six figure foundation by mastering their sales conversation and their mindset.

 

I’ve been hearing for a lot of women in my community that people aren’t really sure can I make a living as an online entrepreneur. Can online entrepreneurship really replace my full time income? Or worse – I hear from people that my family or my spouse or the people around me don’t believe that this is actually a job or a profession or legitimate. And I want to talk about a couple of things as it relates to that.

 

First of all, online entrepreneurship is 110% of legitimate business.

As long as you are providing a legitimate service to real humans, then it is a legit business. I hear this all the time. Is being a virtual assistant a scam? Is freelancing a scam?

No, my friends, it is not. As long as you are providing a service and getting paid for that service, it is legitimate. I promise.

How do we go out into the world? How do we take what we’ve been doing our entire lives and turn it into a business?

One of the things I to ask my clients is – what are you good at? What expertise do you have? Is it something you’ve done your entire corporate career? Is it something that you’re just really passionate about? Is this is a hobby for you and you’d love to get paid to do it? Is there something that your friends constantly call you and ask you questions about that you can turn into a business or have you been on a journey? Have you gotten some sort of transformation through an experience that you’ve had and you want to turn around and give people that same transformation?

This can result to a million different things.

It could be a virtual assistant, a freelancer, a bookkeeper, or a marketer. You can be copywriter, maybe a funnel designer, a web designer, a health coach, a life coach, a parenting coach, a sleep coach, or a divorce coach. I’m trying to think of all of the different women inside my sales programs, but there are so many different women doing so many different things.

And 110% – online entrepreneurship is real, and you can create real money at a real income and real lifestyle change inside online entrepreneurship.


What is the biggest thing that you have to do to make money online?

My friend, you have to solve problems.

I’m going to say that again. You have to solve problems.

People will pay a pretty decent chunk of change to solve a problem in their life. So, the first exercise I have all of my clients do is take a huge step back and talk about what is the problem that you solve for your ideal clients. And, it can’t just be a surface level problem because people buy based on emotion and they justify with logic. So, we can’t just solve surface level problems. We have to solve emotional problems.

Let me walk you through a couple examples.

Say you want to be a virtual assistant and you just want to offer a basic admin services to your first couple of clients.

So maybe it’s email management, calendar management, schedule management, and just some really simple admin tasks like scheduling some social media – nothing fancy, but just basic freelancing services.

What does that look like? So, first of all, the first thing you’re doing is you’re giving that entrepreneur back time in their business.

I would argue TIME is the most valuable asset that we have.

You can make more money, but you can’t make more time.

So, you give them back time. But what can you do with that time? Does it give them more time to make money in their business? Does it give them more time to spend with their family? Does it give them more time to serve their existing clients at higher level?

And what is the result of that? What is result of making more money, having more time to serve your clients, having more time with your family. Those are the emotional problems that people have when it comes time to invest.

Let’s go through some business to consumer examples.

So, say for instance, you are a life coach and you work with moms to help them lose weight. I

Surface level problem is – I want to lose 30 pounds. I’ve had two kids and I want to lose 30 pounds.

That’s the obvious reason, but let’s see the emotional reason.

Has that mom totally lost her identity because she’s had two kids in three years?

Has that mom not been able to put on her skinny jeans since before she got pregnant with her first kid?

Does that mom just really feel uncomfortable in her skin because her body has changed so much?

Does that mom never want to get dressed or have her picture taken?

Is she afraid put her bathing suit on with her kids and get into the pool with her children because she’s self-conscious in her body?

Those are, those are the problems that people have. They don’t just want to lose 30 pounds. If they just wanted to lose 30 pounds, they could download an app and pay $10 a month. The reason they pay a life coach or a health coach to make that happen is because the problem is bigger than losing the 20 pounds.

The problem is emotional.

So, the number one way to we make money online is to position yourself as a problem solver and the bigger, the problem you solve, the more money you can make.


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How to Grow a Facebook Group of Raving Fans

 

How do you grow a Facebook group full of raving fans that want to buy from you?

 

My name is Ryann Dowdy and I am a sales coach. I help brand new entrepreneurs build the foundation of their six-figure business by mastering their sales conversations and their mindset.

Today, I want to talk about Facebook groups.

If you haven’t noticed Facebook groups are BLOWING UP. Facebook is actually running ads to promote their groups, and they are some of the most powerful tools that you will find in business. Both other people’s Facebook groups and your own Facebook group.

But I get this question a lot inside of my community. So, I wanted to take some time and talk to you about that here. How do you create a Facebook group full of raving fans?

So, first of all, how do we set it up? How do we get people into it? And then how do we get them to buy from us?


The first thing I want you to think about when it comes to your Facebook group is to actually not overthink it.

I see a lot of people who think it has got to be perfect and it’s got to be the exact right name and the exact right thing, and I have to know exactly what I’m doing.

To be honest with you, when I first started my Facebook group, which now has about 4,500 people in it and about a year and a half – I didn’t really give it a lot of thought. I just knew that it was something I wanted to do. I wanted to build a community that I could serve. So, that’s the first thing is just decide, decide that you are going to grow a Facebook group, decide on the name and just run with it.

If you are reading this – it is because you have thought about it, do it, do it, do it.

It will pay you 10-fold.

Okay. So just decide.


Part 2: Knowing that a Facebook group is something that needs to be managed.

It is a time commitment. You are building a community. You are establishing yourself as the leader of that community. And how do leaders establish themselves as a leaders? They do that by showing up and by serving. A Facebook group is the most fantastic way to show that you are a leader and that you are there to serve and to grow and to help and to educate people.

It is the most powerful way to do that, but it is commitment.

So, if you’re not all in on your Facebook group, I might actually suggest that you wait because you want to be all in. You want to show up because that is how we build trust. Consistency is how we build trust.

If you start a group, but then you show up and back off, show up and back off, people are going to start to think that maybe you don’t know exactly what you’re doing, or maybe you’re not the leader that they want to follow.

So, I want you to know that to build a Facebook group full of raving fans, you have to be committed to it because you want to use this to establish yourself as a leader, and you have to be consistent in that leadership and in building trust.


So, how do we grow a Facebook group?

For me, I like to think of a Facebook group the same way you would think of promoting anything else. You want it to be something you talk about everywhere. You want it to be in your email signature. You want it to be in your Facebook banner, on your Facebook business page, and on your personal page. You want it to be in your profile on Facebook. If you use LinkedIn, you want it to be over there. If you use Instagram, you want it to be over there. It needs to be the place that you funnel all of your people and you need to market it.

So, promo threads and Facebook groups, Instagram stories your Instagram feed, just anywhere – Promote it. Promote it. Promote it.

Just when you are getting tired of hearing about it, that is when other people are actually paying attention.

So, for me, it was always kind of the bottom of my funnel. If somebody wasn’t ready to get into a sales conversation with me just yet, I would absolutely send them to my Facebook group because they knew that was a place where they could come get to know me. They can watch my content, see my videos, learn a little bit more about me and start to build a relationship.

Promote, Promote, Promote.

Make consistent invitations, make it a goal to invite at least 10 people to your Facebook group every single day. If you want to know how to make invitations without being spammy and weird, go check out a YouTube video about outreach and direct messages, but it’s the exact same concept. We’re going to build relationships.

As soon as we know that somebody is a great fit for your community, you invite them into that community.

So, we need to promote, promote, promote, invite, invite, invite.

That’s how we do it. There is no secret sauce. There is no magic bullet. Just make sure that it’s something that you’re talking about all of the time.

And let people know it’s a really fantastic place to hang out, get to know you, and get huge value.


How do we provide value?

For me, inside of my Facebook group, I am constantly putting out content that you can’t get elsewhere. It’s not content that goes out to my email group or my email list. It’s not content that you find on Instagram. My very best content is inside of that group.

Why? Because I want people inside of that group. I want you there. I want to build a relationship with you there. I want somebody to come into that group, binge all of the videos, (literally almost two years worth of videos of me showing up and giving and serving.)

I keep my very best stuff inside of that community. I use all my other tools and resources to drive people into that.

What are some ways you can provide value?

It’s written content, how to content, live video content.

I LOVE live video. I think it’s the greatest tool ever for your business, but it’s specifically powerful inside of your Facebook group. Because it’s your group. You’re the leader and they expect to see from you. So, use all of the content. If you have a YouTube channel, if you have a podcast, if you’re putting out content somewhere else, make sure you’re sharing that inside of that group because the people in that group are your people.

And we want them to get to know you.

So that is how we create raving fans.

  • We create raving fans through service.
  • We create raving fans by solving problems.
  • We create raving fans by providing value.

So how can you serve? How can you solve problems and how can you provide value?

This goes back to my very original YouTube video about there’s only three types of content you need to create until you hit a 100k in your business.

I feel the same way about your Facebook group.

Teach them something – how to content, value content, all of the secret sauce, the secrets of the trade inside of your business. You want to pour that into that group. If you’re a member of my community, you know, there’s nothing I hold back.

I teach you guys everything that I know. I come to you LIVE as often as I can to really serve. We have people refer people into my community all of the time that have never bought anything from me.

They have never commented on anything, never liked anything, but they are there. And they constantly say, Hey, you have to get into this group. It’s so good. There are so many resources available in that group.

 

There is also your educational content.

Educate people about your industry. I’m a sales coach. There isn’t a sales coach on every corner, so I have to educate what a sales coach is, and how is a sales coach different than a marketing coach and a business coach and a mindset coach.

And why would somebody want to do business with a sales coach?

What are the assets to having access to a Facebook group?

I share all of that inside of my community.

Finally, there’s the connection content.

I show up like a real person. I show up when I don’t feel like it. I show up when I don’t feel good, I showed up what I was pregnant. Show up, show up, show up, show up.

That’s how people get to know you.

I tell stories about my kids. I tell stories about my family. I tell stories about my faith. I really let people in behind the curtain.

People want to know who are. Not just what you know.

What do we know is important, but who are you as a human that’s super, super important to your people.

And they’re definitely going to want to know those things before they give you their money.

 

Growing a Facebook group is a labor of love.

It involves patience. When you start growing your group, you’re going to start showing up. You’re going to be really excited. You’re going to be putting out all the content. You going to be connected with your people and providing all of this value. And you’re going to hear crickets. Okay?

You are going to hear crickets at the beginning.

I need you to keep going.

The biggest reason that most people’s Facebook groups bottom out at around 350 people is because the leader of the group stops showing up because they feel like no one is listening.

I need to encourage you to keep going.

I will tell you, inside my Facebook community, we had to get to about 500 people before I felt like people were finally talking back to me.

I was showing up and talking to myself for probably a solid six months.

I did my weekly lives by myself.

The content wasn’t getting a ton of likes on it. It wasn’t getting a lot of action.

I actually wasn’t even getting a lot of clients outside of my Facebook group at first.

I kept showing up.

I kept showing up even though nobody was liking, nobody was commenting. Nobody was buying. It didn’t matter. I kept showing up and serving because the more I showed up and served, the more that I talked to my community, the more that I served them, the more that they were willing to come back and invest in me.

I honestly think that any kind of service-based business can have a ton of success with a Facebook group.

I think that you can have success with a Facebook group as a coach.

I think you can have success as a social media manager, as a Pinterest strategist, as a digital marketer, as a health coach, as a life coach, doesn’t matter. Anybody that has an opportunity to serve and connect and teach people something new will have a ton of value with the Facebook group.



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Do I Need a Blog/Podcast/YouTube Channel?

 

You do not need a blog, a podcast, or a YouTube channel yet in your brand-new business.

 

Today, I’m here to bring you some tough love and maybe an unpopular opinion about how much time and energy you’re wasting on resources early on in your entrepreneurial journey. If we haven’t met yet, my name is Ryann Dowdy. I am the host of Uncensored Sales TV. I am a sales coach and I help brand new entrepreneurs build the foundation of their six figure business by mastering their sales conversations and mindset.

 

Subscribe to my channel so you never miss an episode.

 

So, let’s talk about a blog, a YouTube channel, a podcast, and all things that you have been told that you need as an entrepreneur.

Maybe you’ve been struggling for a little bit in your business and you haven’t really been getting clients and you haven’t been able to get into a lot of sales conversations. What I see people do is step back and say maybe I need to start a blog, or maybe I should start with a podcast. They think, if I had a YouTube channel, I bet that would help.

While all of those resources are fantastic resources for building relationships with potential clients, unfortunately, they are not the resources you should be spending your time on if you are a brand new entrepreneur, who’s not consistently making money in your business.

Let me tell you why. Because I know this is an unpopular opinion.

I know there’s a lot of gurus out there that tell you that this is the way to do it. Create your pillar piece of content that you put out every single week and distribute it to all the places and grow an email list. You have been taught this by probably dozens of different people.

I don’t think that you need a blog, a podcast or YouTube channel early on in your business.

 

First of all, your business is going to evolve. Right now, you have a business idea. You’re excited, but your business is going to evolve. Maybe you’re a virtual assistant and you are going to wind up niching down into social media management or Pinterest management or funnel building.

Maybe you are a health coach and you are going to wind up niching down into helping specifically moms. Maybe you’re a sleep coach and you’re going to wind up specifically working with newborn moms with newborns. Maybe you are a bookkeeper and you are going to wind up eventually niching down into construction companies or whatever that is for you.

But if you haven’t really decided who your ideal client is, and you’re not a hundred percent sure what that niche looks like for you, you could potentially waste a ton of time creating content for a niche that is not yours or something that you’re going to pivot away from.

 

I’ll tell you a story about my business.

I started believing that I was going to do a career coaching for women early on in their professional careers. Women in their early twenties. So, I created a ton of blog content about job searching and all these different things.

 

I never had a client in that niche. I wasted hours agonizing over what to write about and what to do and what to say and how to upload it to my website and the perfect images to use.

And frankly, nobody saw it, and nobody read it. Then, I completely pivoted in my business, as you can see. So, it was a huge waste of time and resources and space early on in my business. I could have been out networking and talking to people.

 

The second reason I don’t think that you need a blog or YouTube channel or a podcast yet is because you don’t have an audience. There’s nothing wrong with you. When you’re brand new to entrepreneurship, you don’t have an audience. You don’t have people who are going to breathe those things or watch those things or consume those things. So, when you start early, that can be really frustrating. And I know it because I just told you my story with my blog.

And I even went on to produce a podcast for almost an entire year in my business. I didn’t have an audience and nobody was listening to it. Nobody was reading it. Nobody was watching it.

I was wasting time, effort and energy on something that people weren’t consuming.

It wasn’t getting me clients. It wasn’t really moving my business forward in any way. And frankly, I found myself wasting a ton of time. And then also spending a lot of my time being super frustrated because it wasn’t working, because of this magic thing that people told me.

I was told if I showed up and did it, it would work. But it wasn’t working because I didn’t have an audience of people, frankly, I didn’t even know who my audience was yet.

 

The final reason that you do not need a blog, a podcast or a YouTube channel is because your number one responsibility as a brand new entrepreneur, as a brand new business owner is to make money in your business.

 

That is what you should be doing. And these tools, while wonderful assets eventually, early on it is about networking and connecting and talking to people. People do business with people. You want to be someone who’s out there shaking hands. You want to be in the direct messages you want to be on coffee connects. You want to be running sales conversations. You want to be going to networking events and actually having conversations with potential clients. That’s how you get clients. You do not get clients just by people consuming your information.

Yes. It’s a fantastic way to build credibility and authority and do some email list building and all of those things. They are wonderful resources. I’m not saying that they should never be on your, to do list or on your radar, but when you are brand new to business and you are still struggling to get clients, and you’re still struggling to find clients, adding in a blog or podcast or YouTube channel is frankly just going to be a giant distraction.

I can speak to this from experience. I loved my podcasts, but we put my podcast on pause for nine months now because I wasn’t being strategic about it. I wasn’t using it in a way that it was an asset for me and I wasn’t using it as a way to really grow my business and my audience effectively.

So rather than continuing to spend time and energy, I just let it go. And sometimes I still miss it and we’re bringing it back for sure, but it wasn’t an asset that was making me money. And when you’re early on in your business, you need to get to that place where you were making money consistently.

When you’re making some choices about niching down about who you want to serve, getting really clear in your personal brand and who you want to be and what you stand for as a business owner. That is when it makes a ton of sense to start doubling down on blogs, podcasts, and YouTube channels. So, I hope for some of you, that I’ve saved you a ton of hours of time, a lot of money, a lot of brain space and stress and worry about putting out resources that no one is going to interact with.

Because I know you’re brilliant at what you do, but I really want you focused on the revenue generating activities in your business with just being out there, talking to people, shaking hands, getting involved in conversation, being of service, answering questions for people and just really having a lot of fun.

Yeah. Interacting with potential clients. That is where the money is made as a brand new entrepreneur.

I teach an entire five step system called the Uncensored Sales System where I walk you through how to generate leads, run sales conversations, pitch your services, handle objections and close and onboard clients. No, it does not include a blog, a podcast or YouTube in your business until you start making consistent $3k, $5k, $8k months.


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