We are going to talk about needing a niche in your service based business.
Do I need a niche to be able to go out and get clients as a brand-new entrepreneur?
I actually do not think that it’s really important for you early on to determine exactly who you want to serve, because I think that it changes over time.
My name is Ryan Dowdy. I am a sales coach and, I help brand new entrepreneurs build businesses that actually make money by mastering your sales conversations and your sales mindset.
Do I need a niche to get clients? I get asked this a lot from those of you out there that are brand new, because you’ve probably read a lot of content or watched a lot of videos or trainings that have talked about going out and networking with your ideal client. It’s actually the biggest piece of advice that I give to people. But then the block becomes, “well, I don’t know who my ideal client is yet.”
“I need to choose a niche before I start doing the networking” – no, no, no, please don’t wait to start networking. I honestly think that even if you were to make a choice right now in your business before you’re making consistent, you know, 5,000, six thousand eight thousand dollars a month, that your niche will change. Like I know that mine did. And many of the women that I work with inside my programs there’s have changed as well. Because as you grow and learn and work with more clients in different ways, in different capacities, you’re definitely going to learn new things and make some different choices.
So, I do not think it is important to choose exactly who you want to work with early on. I think it is more important for you to focus on the problem that you solve early on in your business. Essentially that means, for example, if you are a virtual assistant and you help business owners, any kind of business owner, with their back-office tasks, you will come in, you’ll check email, you’ll check calendars. You’ll really just kind of handle day to day admin, booking meetings, and all of that different stuff for them.
So, it’s just basic admin and that’s awesome. And I think that’s fantastic, but you don’t necessarily know who you want to serve yet. Do you want to work with online entrepreneurs, or traditional entrepreneurs? If you don’t know yet, THAT’S OKAY! This is where so many people get stuck. They’re like, well, I know what I want to do X, but I don’t know who I want to serve. So I can’t go network. I can’t go talk to people. I will implore you to just go talk to anyone about your business right now, because you will learn as you go. But it goes back to understanding the problem that you solve. This is one thing I do think you need to be clear on. What is going on in a potential client’s life that they would need to hire you?
I believe that it’s probably been proven that people buy based on emotion and they justify with logic. So logically it would be fantastic to have a virtual assistant to check my email and schedule meetings for me. That sounds fantastic! But that is not actually the reason why people will pay a virtual assistant every single month. They pay because there is a bigger pain point there. And it is an emotional pain point and is a pain point that plagues them often. That is why people buy. We buy to solve problems.
That is why I want you, when you go out into the world and start networking and talking to people, is to get clients to not worry so much about, “am I talking to the right person?”
Don’t think about how these people have online businesses and these people have in person businesses. I don’t know if I want to work with men or women or both.
You’re using that to really be the reason why you’re not talking to people, but I encourage you to talk to all of the people and then focus on the problem that you solve. Because when you become a problem solver, there’s probably lots of different people that have that problem. You can literally build your business to six figures without really choosing exactly who you want to work with. I know that I did! I determined early on that I wanted to work with women, but that was really it. I knew that I had women who weren’t making as much money in their businesses. That was a specific as I had gotten up until I really started to grow and get more clients and work with more people and develops my systems and processes and figure out who got the best results from working with me.
And I will encourage you to do the same thing because you’re going to learn different things as you go. Each client that you get, and each new opportunity that you have, you’re going to learn something about that client or about that industry or about yourself, or you’re going to get better and better as you develop your skills. You’re going to decide you don’t just want to be a general admin VA. Instead you’ll think, I want to get really specific and work on systems and processes for my clients.
Please don’t get hung up on the virtual assistant example here, but the more that you work with clients, and the more experience that you get, the more you’re going to learn about yourself and the more skills you’re going to get. The more skills that you have, the more specific you could be.
Ultimately, the more specific you are, the more that you can charge. I do not believe that you need anything specific early on in your business. I do believe that you need to have a good understanding of the problem that you solve, the emotional problem that you solve for your ideal client.
I think that is enough to go out into the world and talk to a lot of different people. You can serve a lot of different people with the services that you have. Then, as you grow, you can decide to make those changes. If you have not yet, I would love it for you to check out my totally free PDF that teaches you my five step system for getting clients. It’s totally free.
If you’re not in the Sales Skills for Women in Business, Facebook community, I would love for you to join us over there. I have daily live trainings in that community. We’d love for you to come join us. And then of course, follow us over on Instagram. We would love to connect with you.
We’d love to know your thoughts on niche and where you’re at in your business. We love learning more about you!